[01]Our story
Born in the feed. Built for the business.
Trendora started in 2019 with a simple frustration. Brands were spending more on social than ever and getting less from it, because most content was made for meetings, not for the feed.
Sofia Marín had spent eight years running social for fashion and food brands. She knew the feed rewards people who understand it: what makes a thumb stop, what makes someone save, what makes them come back. So she built a studio around that understanding, with strategists, editors and creators who live on these platforms.
Today we are a team of twenty-four across London and Lisbon, working with everyone from independent bakeries to venture-backed tech. The approach has not changed: one clear plan, content made in calm batches, and numbers that end in decisions.
“We don't make content for the algorithm. We make it for the person holding the phone.”
