The Trendora journal
Strategy, short-form video, branding and trend reports from the people making the content. Practical enough to use this week.
Social Media9 min read
Reels, Shorts and TikToks still drive more reach than any other format. Here is the exact playbook we use to plan, film and edit short-form video that grows accounts, without a studio or a viral miracle.
Omar Haddad
Head of Content & Video
8 articles found
Strategy8 min read
A calendar tells you when to post. A system tells you what to make, why it matters and how to make more of it with less effort. Here is how we build content systems that keep working when everyone is busy.
Read more: Build a content system, not a content calendarBranding8 min read
Most feeds don't have a content problem. They have a positioning problem. How to decide what your brand stands for on social, and how to make every post prove it.
Read more: Positioning is the post before the postSocial Media5 min read
The hook decides whether anyone sees the rest of your video. Twelve hook structures we use every week, and how to write your own.
Read more: Hooks that hold: writing the first two secondsCase Studies5 min read
A behind-the-scenes look at the daily series that filled a Bristol bakery midweek, from the first shaky episode to the reel that reached 1.8 million people.
Read more: How Saltgrain turned a 4am shift into 1.8M viewsBranding5 min read
A brand voice is not a list of adjectives. It is a set of decisions your whole team can make the same way. Here is how to write one that survives contact with real comments.
Read more: Your brand voice is a set of decisionsStrategy6 min read
Platforms give you hundreds of numbers. Only a handful predict growth. A practical guide to the social metrics worth watching, and the ones you can safely ignore.
Read more: What to measure when everything is a metric
