Dewly Skin
Skincare education people actually save, share and buy from.
+46K followers in 4 months
- Client
- Dewly Skin
- Services
- Social strategyContent creationCreator partnerships
- Timeline
- 4 months
- Platforms
- InstagramTikTokPinterest
Dewly is an independent skincare brand with a hero serum and a big promise. We made the science shareable without making it shallow.
[01]
The challenge
Dewly's products were excellent, but the content was dense: ingredient lists, clinical claims and captions that read like a lab report. Nobody saved the posts, few people shared them, and influencer content felt scripted because it was.
[02]
Our approach
We built a carousel system called Skin, Simply that explains one ingredient per post in five slides, designed to be saved and sent. Dermatologist-reviewed scripts powered a weekly myth-busting reel, and we matched the brand with twelve micro-creators who were already talking about barrier care.
The feed
What we posted
A few of the posts behind the numbers, exactly as they appeared in the feed.
The serum, explained in five slides
Niacinamide: what it does, and what it doesn't.
18%
save rate on carousels
Morning routine, three steps
Finally a brand that explains instead of shouting.
Comment, 2.1K likes
Results
The numbers
+46K
Followers in 4 months
18%
Save rate on carousels
3.2x
Return on creator content
+71%
Branded search
| Period | Value |
|---|---|
| Jan | 9K |
| Feb | 14K |
| Mar | 22K |
| Apr | 33K |
| May | 44K |
| Jun | 55K |
“Our carousels get saved like recipes now. Customers walk into stores quoting our posts back to the staff.”
Next project
Form Studio
2,400 waitlist sign-ups before opening day