Oleander Row
A slow fashion label that finally found its pace on social.
+312% reach in 90 days
- Client
- Oleander Row
- Services
- Content creationSocial strategyCreator partnerships
- Timeline
- 90 days
- Platforms
- InstagramTikTokPinterest
Oleander Row makes beautiful, slow-made womenswear in London. We rebuilt their feed around movement, texture and the women who wear the clothes, and turned every collection into a story worth following.
[01]
The challenge
Oleander Row had a loyal customer base and almost no reach. The feed read like a catalogue: flat lays on white, a caption, a price. Engagement had stalled under 1%, and every launch leaned on paid ads that cost a little more each month.
[02]
Our approach
We swapped the catalogue for a point of view. Each collection became a short film series shot in natural light and styled on real women from their community, then cut into reels, carousels and pins from a single shoot day. A weekly format called How It Moves made the fabric the hero, and six creators joined the autumn launch with briefs written around their own wardrobes.
The feed
What we posted
A few of the posts behind the numbers, exactly as they appeared in the feed.
How It Moves: the linen blazer
Made slower. Worn longer.
Styled by our community, not a studio
4.6%
average engagement, up from 0.8%
One trouser, three ways
Results
The numbers
+312%
Reach in 90 days
4.6%
Average engagement rate
28K
New followers
+41%
Revenue from social
| Period | Value |
|---|---|
| W1 | 42K |
| W2 | 47K |
| W3 | 55K |
| W4 | 61K |
| W5 | 74K |
| W6 | 83K |
| W7 | 96K |
| W8 | 108K |
| W9 | 124K |
| W10 | 139K |
| W11 | 157K |
| W12 | 173K |
“Trendora made our clothes move. People stop scrolling for the fabric now, not the discount code.”
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1.8M views on a single reel