Loam Living
Handmade ceramics, a slower feed and a lot more sales.
+218% traffic from social
- Client
- Loam Living
- Services
- Creative directionContent creationAnalytics & insights
- Timeline
- 12 weeks
- Platforms
- InstagramPinterestTikTok
Loam Living is a ceramic studio selling candles and vases online. We gave them a visual system that makes every post feel like walking into the shop.
[01]
The challenge
Loam's feed mixed supplier photos, memes and discount codes. It looked nothing like their products, and visitors from social converted at half the rate of their email list.
[02]
Our approach
We built a visual identity for the feed: one palette, two typefaces, three post formats and a monthly shoot. Pinterest became an evergreen catalogue, Instagram became the studio diary, and TikTok showed the hands that make every piece.
The feed
What we posted
A few of the posts behind the numbers, exactly as they appeared in the feed.
The Dune collection, out Friday
Made slow, on purpose.
Wax poured by hand, batch 112
2.4x
conversion from social
Afternoon light in the studio
Results
The numbers
+218%
Traffic from social
2.4x
Conversion rate from social
190K
Monthly Pinterest viewers
63%
Repeat buyers from social
| Period | Value |
|---|---|
| W2 | 3.1K |
| W4 | 4.2K |
| W6 | 5.6K |
| W8 | 7.4K |
| W10 | 8.9K |
| W12 | 9.9K |
“People tell us our feed feels like walking into the studio. That is exactly what we hoped for.”
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